Primary Market Research

A new group of primary care physicians have decided to locate in a suburb of Washington, DC. Having had some primary market research conducted in the area, the research characterized the community as comprised primarily of Boomers, Gen-Xers, and a significant number of N-Gen white collar workers, all employed by high tech consulting firms who work in the outer belt that surrounds Washington, DC. What are the implications of this market profile in terms of how:

  1. The office setting might be configured?
  2. The office scheduling and hours might be construed?
  3. A plan might be developed to make the market aware of the new group opening its practice?

Please submit a 2 page paper, properly APA formatted on these issues and what you recommend. Use a minimum of 2 peer-reviewed references from the last 5 years to back up your claim.

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