Media Promoting Health Care Industry

Purpose: To analyze types of media specific to the health care industry.For this week’s assignment: monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting health care products.

Prepare a 2-3 page paper that assesses the following:

  • Image vs. service marketing
  • The “product” being marketed (e.g. good, service, idea, organization)
  • The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
  • The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
  • The apparent target market
  • The ultimate objective (e.g. improve image, attract new business, increase sales volume)
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