Brand Design Model

• Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
• Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.1. Student Self-Scored Checklist

  2. About the Organization/Activity/Event/Person

  This portion of the assignment includes background information about the Organization:

  a. Name, Location, Date of Culture Plunge, website (if applicable)

  b. Contact information (i.e., website, email, and name of contact person if applicable)

  c. A brief 300-word description of what you did during your time and the types of disabilities that were represented at the event.

  3. Photos of the event/activity. Please include a caption with each photo.

  4. Reflection:

  Please answer all 4 reflection questions to receive full 10 points. No less than one page, double spaced, 12 pt. font response. Indicate A, B, C or D for each part of this response.

  a. What were some assumptions you had before participating in your disability culture plunge activity? Your assumptions can be positive, negative or both.

  b. What was something new you learned during your culture plunge?

  c. How did this experience change your views about people with disabilities?

  d. How might you see yourself contributing to the lives of people with disabilities in the future?