Strategic Plan

 Demographic trends suggest that a large number of baby boomers are on the verge of retirement. The Bay Area Medical Practice is meeting to focus on its next 5-year strategic plan. It has performed a patient analysis and has determined that 40% of its patient base is baby boomers. From an operational perspective, and in 250 words or more, how might the group respond to this in terms of the four “P’s” of marketing strategy? (Hint-Read Chapter 3)